I discovered this post from Arun Venkatsen about Apple’s 1987 Identity Guidelines. Arun has a beautiful blog where he often discusses beautiful designs. I love to see the thought and attention to detail that companies put into their brands, and Apple—as you might expect—had a lot to say about its identity even as three-year-old company.
A couple great Twitter follows are That Gay Guy Candle Co. and One Fresh Pillow. I don’t have either of their products, but they both put out excellent tweets and play off each other all the time. It’s a riot.