What Can You Skip?

“Who is this built for?” It’s a good question to consider from time to time.

If you’re an app user, you might think it’s you. You did, in fact, navigate to it in an app store and then download it to your device. You also signed in and chose what you wanted to see — but ask yourself: Which content can you fly through — fast-forwarding or rewinding to your leisure — or even skip if you want? Is it the content that you sought out, or is it the ads?

I’ll give you a hint, the content you can’t skip through…that’s what the platform was built to serve. Its creator and their interests. Too often, that’s not the end user, and their experience degrades accordingly.