⌘ March 7, 2022

Essentially Nothing

Jon Porter, writing for The Verge:

Pei has always been clear that he expects Nothing to expand into more product categories over time. In an interview with The Verge last January, Pei said that the plan was to eventually offer an ecosystem of different devices, and the following month, Nothing bought the rights to the Essential brand, which released a single Android smartphone in 2017 before shutting down less than three years later. Last November, a company executive in India said Nothing had five new products in development.

So we could be seeing an Essentially Nothing’ phone soon? They started with a strong, intrigue-building brand; I commend them for that. Based on the positive reception of the Ear 1 and Carl Pei’s track record, I’d say Nothing is one to keep an eye on.

Go to the linked site (Jon Porter // theverge.com) →

UPDATE: Not 10 minutes after I posted this, The Verge published a leak that supposedly shows Nothing’s upcoming phone in the wild.

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